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Explore our top 10 predictions for the UK eCommerce landscape in 2023 in our latest blog. From slowing growth rates to the rise of direct-to-consumer platforms and the increasing use of artificial intelligence, discover the key trends that are shaping the future of eCommerce in the UK.

As an award-winning ecommerce fulfilment specialist, we are often asked about the future of ecommerce. With our crystal ball in hand, our most recent blog post takes a predictive look into the future of the UK ecommerce sector for the remainder of 2023.

Here are our top 10 movers and shakers to be alive to:

1. Overall UK ecommerce growth will slow down to pre-pandemic levels.

2. A Year of Survival – particularly for aggregators and resellers with thin margins.

3. Cost reduction imperatives will drive sellers to invest in technology and business process often outsourcing physical operations.

4. Amazon’s fees and advertising costs will continue to rise – leading many sellers to diversify their sales channels.

5. Bitcoin and other forms of Crypto will start to emerge for online transactions.

6. Growth in DTC e-commerce sites will continue to build momentum. The rising tide will float all DTC boats, but Shopify will be the primary beneficiary.

7. Liquidation sites will benefit from high inventories and slower ecommerce growth.

8. Container shipping costs will drop as demand levels out and supply chain bottlenecks continue to be resolved.

9. eBay will do quite well with an increase in re-commerce and the rise in discount shopping.

10. More ecommerce sellers and sites will embrace Artificial Intelligence.

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Written by

Leanne

Nice to meet you, I am a marketing lover with a flair for creating strategies and engaging content that aligns with a brands image and ethos. I've been fortunate to work with brands in the fashion, health, and beauty industries, creating compelling narratives that resonate with their audience.

Frequently asked questions

Why is the overall UK eCommerce growth expected to slow down in 2023?

UK eCommerce growth is projected to slow as the market stabilises to pre-pandemic levels, reflecting a normalisation after the exceptional increases in online shopping seen during the COVID-19 lockdowns.

How will rising costs on platforms like Amazon affect eCommerce sellers?

With Amazon’s fees and advertising costs expected to rise, eCommerce sellers may seek to diversify their sales channels to maintain profitability, reducing dependency on any single marketplace.

What role will technology and artificial intelligence play in eCommerce in 2023?

Technology, particularly artificial intelligence, is expected to play a significant role in eCommerce by enhancing customer experiences, optimising logistics, and personalising marketing efforts, driving efficiency and growth in the sector.