Senior Marketing Manager

• full time

£45,000 basic plus bonus & benefits (OTE £50,000)

Wigan WN4 8DE

Closing Date: Friday, 1st November

Start Date: ASAP

Employment Type: Full-time; part-time work considered

Reporting to: Head of Business Development

Responsible to by: External Partners

Reporting to: Head of Business Development

Responsible to by: External Partner

Our Story

From inception in 2006, our founding vision was to build a company that would offer “world class” fulfilment & logistics support to aspiring ecommerce brands providing exceptional quality of service and value for money. In realising our vision, the customer would unlock growth potential through outsourced operations and possess the ability to scale. To that end 3P Logistics (3PL) was born. Today, the company that began its life as a 2 head 10,000 sq. ft general warehouse operation has now become one of the fastest growing omni-channel fulfilment businesses in the UK with significant brand equity and an esteemed reputation in the sector underpinned by sustainable year on year sales growth.
Role Insight

You will use your proven experience to plan, develop, implement, and execute successful marketing strategies across multiple channels, driving brand awareness, new customer acquisition, customer retention and employee engagement.

Working closely with the sales team and our external partners there is a desired bias towards inbound marketing activities including the creation and sharing of compelling content to a pre-determined audience. The principle aim of the role is to realise sustained lead generation of target personas through increased advocacy in our brand through a value proposition. In serving the right content to the right audience at the right time you will increase the quality score of new business prospects and increase conversion.

You will drive the sales funnel, in attracting, engaging and qualifying new business prospects whilst maintaining a healthy HubSpot environment.(MQL).

Responsibilities and Duties

The role is varied, and the below duties are not exhaustive.
• Create and maintain a strategic marketing plan with an emphasis towards Inbound Marketing based on agreed target personas and sectors, including channel recommendations, budgets and timings.
• Deliver a target number of marketing qualified leads (MQL) via a mix of marketing channels, including but not limited to, social media, SEO, website conversion, social/online advertising and email marketing at an acceptable CPA.
• Create or commission content as identified in the plan including but not limited to, web pages, blog posts, social media posts and graphics, emails, video and banner ads in line with brand guidelines for use at the various stages of the inbound marketing funnel.
• Initiate campaign measurement, produce results and KPI reports, analyse successes and failures, and uphold a process of continual improvement.
• Develop HubSpot best practice and share the knowledge with relevant stakeholders.
• Support the set up and use of a marketing CRM to help manage campaigns, give a single customer view and report on performance.
• Scope the digitised customer journey through the website and input into creation of chatbot and other modern-day practices including A.I.
• Conduct ongoing market research for both target personas and our sector.
• Ensure adequate departmental measurement and reporting is in play and maintained.

Person Specification – Essential Experience

• A minimum of 5 years’ operating at a senior marketing level
• A proven track record of inbound marketing campaigns within a B2B environment.
• Proven copywriting skills.
• Implementation of on and off-site SEO, including technical and content improvements, producing keyword research and improving search engine rankings
• Managing sponsored LinkedIn campaigns including creating audience segments and targeted propositions
• Responsibility for improving website conversion rates from visit to enquiry through design, UX and content techniques
• Proven copywriting skills in developing creative content.
• Managing supplier relationships.
• A good working knowledge of marketing related platforms e.g. HubSpot, Mail Chimp etc.
• Production of email campaigns through data selection, subject lines, promotions, visual presentation and content relevance
• Ability to manage budgets and calculate ROI as part of departmental measurement and reporting
Person Specification – Desirable Experience
• Marketing Degree / Diploma
• Ecommerce and fulfilment sector knowledge
• Graphic design with previous experience of Adobe Photoshop and Canva
• Working knowledge of website builds
• Experience in using marketing automation tools including AI to build customer journeys

Life at 3PL
Let’s have a look at what makes 3PL a great place to work
🌴 25 days holiday plus bank holidays
🏖 Holiday buying scheme
🎂 Have your birthday off on us
❤ Focus on welfare, including gym memberships, dental and health cash plan
🎓 Training and development budget
💰 Retail discounts
💸 Pension scheme available

Next Steps
If you believe you have the personality, the experience, the skills, and the drive to succeed at 3PL please send us your CV. Start the journey to join us here at 3PL and make ship happen!
Please candidates only, no agencies