Magento is an open-source e-commerce platform in PHP, offering a versatile shopping cart system and extensive control over an online store’s look, content, and functionality. It supports scalability from small to large businesses without needing to switch platforms, thanks to its modular architecture and a wide range of plug-ins and themes for customisation.
The platform features comprehensive marketing, SEO, and catalogue-management tools, catering to various business sizes with different editions, including both on-premises and cloud-based options. It’s built on a modular architecture that encourages customization through developer-contributed plug-ins.
Magento is bolstered by a large community of developers and e-commerce experts, providing resources, support, and extensions, making it suitable for creating scalable and customized online stores.