Senior Marketing Manager

• full time

£45k + Bonus

Wigan, WN4 9GD

About the Company

Since our inception in 2006, we set out with a bold vision: to empower aspiring brands with world-class fulfilment and logistics solutions. By delivering exceptional service and unbeatable value, we create customer loyalty beyond all reason and make scaling effortless for our customers. What started as a humble two-person operation in a 10,000 sq. ft warehouse has grown into one of the UK’s premium omni-channel fulfilment businesses. Today, we are proud to be acknowledged for our strong brand presence, esteemed reputation, and consistent, sustainable year-on-year growth in the sector.

About the Role

You will leverage your proven expertise to design, execute, and optimise impactful marketing strategies across diverse channels, focusing on boosting brand visibility, acquiring new customers, retaining existing business, and enhancing employee engagement. Collaborating closely with the sales team and several external partners, your efforts will lean toward inbound marketing, creating and delivering compelling content tailored to a defined audience. The primary goal of this role is to generate sustained leads from target personas by building advocacy for our brand through a strong value proposition. By delivering the right content to the right audience at the right time, you’ll enhance the quality of new business prospects and drive higher conversion rates. You will own the sales funnel process, attracting, engaging, and qualifying potential customers while maintaining a well-organized and effective HubSpot environment to support Marketing Qualified Leads (MQL).

Responsibilities

• Develop and maintain a comprehensive strategic marketing plan focused on inbound marketing, targeting specific personas and sectors. This includes recommendations for channels, budgets, and timelines.
• Drive a targeted number of marketing-qualified leads (MQL) across multiple channels, such as social media, SEO, website optimization, social/online advertising, and email marketing, all while ensuring an acceptable cost per acquisition (CPA).
• Create or oversee the production of content in line with the marketing plan, including web pages, blog posts, social media content, graphics, emails, videos, and banner ads, all adhering to brand guidelines and supporting various stages of the inbound funnel.
• Initiate the measurement of campaigns, track results, generate KPI reports, and analyse both successes and areas for improvement, ensuring a culture of continuous optimization.
• Promote and implement HubSpot best practices, sharing knowledge with relevant teams and stakeholders.
• Support the implementation and use of a marketing CRM system to streamline campaign management, provide a unified view of customer interactions, and monitor performance.
• Contribute to the digital customer journey by refining website user experiences and assisting in the development of tools like chatbots and AI-driven processes.
• Conduct ongoing market research to better understand target personas and the broader sector landscape.
• Ensure robust departmental measurement and reporting practices are in place and consistently maintained.
• Effectively manage key suppliers to the Marketing department.

Person Specification – Essential Experience

• At least 5 years of experience in a senior marketing role.
• A proven track record in executing inbound marketing campaigns within a B2B setting.
• Demonstrated expertise in copywriting.
• Experience in implementing on-site and off-site SEO strategies, including technical and content enhancements, keyword research, and improving search engine rankings.
• Skilled in managing sponsored LinkedIn campaigns, including audience segmentation and crafting targeted propositions.
• Responsibility for improving website conversion rates from visits to inquiries, utilizing design, UX, and content optimization techniques.
• Strong copywriting abilities in crafting creative and engaging content.
• Experience in managing relationships with external suppliers.
• Solid understanding of marketing platforms such as HubSpot, Mailchimp, and similar tools.
• Expertise in creating and executing email campaigns, including data segmentation, crafting subject lines, designing visuals, and ensuring content relevance.
• Ability to manage budgets effectively and calculate ROI as part of departmental performance measurement and reporting.

Person Specification – Desirable Experience

• A Marketing Degree or Diploma.
• Knowledge of the eCommerce and fulfilment sectors.
• Experience in graphic design, with proficiency in Adobe Photoshop and Canva.
• Familiarity with website development and builds.
• Experience using marketing automation tools, including AI, to create customer journeys.

Pay and Benefits package

We’re committed to providing a rewarding, inclusive, and supportive work environment to help you thrive both professionally and personally.

We recognise the importance of offering a competitive and rewarding pay and benefits package to attract and retain top talent. Our comprehensive package includes:

1. Competitive Salary:

We offer a competitive base salary that reflects your experience, skills, and contribution to the company.

2. Performance-Based Bonuses:

Incentives and bonuses based on individual and company performance to reward outstanding contributions.

3. Health and Wellbeing:

• Health insurance coverage, including medical, dental, and vision benefits.
• Access to mental health support programs and employee assistance services.
• Wellness initiatives and discounts on gym memberships.
• Free refreshments and fresh fruit weekly

4. Retirement Plans:

• Access to the Company pension scheme with employer contributions to help secure your financial future.

5. Paid Time Off:

• 25 Days Annual leave allowance, in addition to public holidays.
• Sick leave and compassionate leave policies to support your wellbeing.

6. Professional Development:

• Ongoing opportunities for training and development to support your career growth.
• Reimbursement for approved professional certifications and memberships.

7. Flexible Working:

• Flexible working hours and remote work options to promote a healthy work-life balance.

8. Additional Perks:

• Employee discounts on products/services.
• Team-building activities and social events.

Equal Opportunity Statement

3P Logistics Ltd is committed to promoting equality and diversity in the workplace. We believe that a diverse and inclusive environment fosters creativity, innovation, and success. We are an equal opportunities employer and provide a fair and respectful working environment where all employees and applicants are treated with dignity and respect, regardless of their race, gender, gender identity, age, disability, sexual orientation, religion, belief, or any other characteristic protected by law.

We are dedicated to ensuring that all recruitment, training, promotion, and other employment decisions are based on merit, skills, and business needs, with no discrimination. We strive to eliminate barriers to equality and encourage individuals from all backgrounds to apply and thrive in our workforce.